Agri-Entrepreneurship & Farm Business Planning
Learn how to convert an agricultural idea into a practical business model. Understand opportunity identification, market research, customer segments, business models, project planning, costing, pricing, financial planning, marketing, digital channels, risk management and funding opportunities. Develop the skills required to plan and launch an agriculture or horticulture enterprise.
Level 04 – AELP. Agriculture Experiential Learning Program. Practical, Project-Based and Experiential Skill Training.
Many farm and horticulture ideas stall because market fit, costs, and cash flow were never written down. Here you turn an idea into a workable plan: who will buy, what you will produce, what it costs, and how you will reach customers—including digital channels where relevant. You leave with a structured business outline you can refine with counsellors or mentors; specific funding schemes are not part of this certificate and depend on your own eligibility and applications.
Module 1: Opportunity Identification & Market Research
- Screen agriculture and horticulture ideas against local demand
- Interview buyers, retailers, or institutions to test assumptions
- Map competitors, pricing bands, and seasonality
- Document findings in a simple market brief
Module 2: Customer Segments & Business Models
- Define primary and secondary customer groups for your venture
- Compare production, service, and value-added product models
- Clarify what you sell—commodity, branded product, or service
- Align model choice with your skills, land, and capital available
Module 3: Project Planning & Enterprise Design
- Draft a one-page venture summary with goals and timeline
- List infrastructure, inputs, and licences you may need
- Break work into phases from pilot to scale-up
- Identify key risks at each phase before committing spend
Module 4: Costing, Pricing & Financial Planning
- Build variable and fixed cost lists for a realistic first year
- Set prices that cover cost and a planned margin
- Prepare a simple monthly cash-flow view
- Track break-even volume for your main product or service
Module 5: Marketing & Digital Channels
- Choose offline and online channels suited to your customers
- Present offers clearly with photos, specs, or service scope
- Plan basic social or messaging outreach without overpromising
- Measure leads and repeat orders from each channel tried
Module 6: Risk Management & Compliance Awareness
- List production, market, and weather risks for your plan
- Plan buffers for crop failure, price drops, or delayed payments
- Note registrations or quality norms relevant to your product type
- Avoid claims you cannot support in marketing or sales talk
Module 7: Funding Opportunities & Launch Readiness
- Understand when bootstrapping, partners, or external funding may fit
- Prepare documents typically asked in support applications
- Set launch milestones and review dates for the first six months
- Define success metrics you will track after starting operations
Who This Is For
Minimum 12th pass or equivalent. Suitable for farmers diversifying income, horticulture and agriculture graduates, FPO members, nursery or dairy operators planning expansion, and first-time entrepreneurs who want a structured farm or agri-business plan before investing.
Outcomes
- Validate an agri or horticulture idea with basic market research
- Choose a business model aligned with resources and customers
- Prepare costing, pricing, and cash-flow views for decision-making
- Draft a marketing plan including practical digital touchpoints
- Identify risks, compliance points, and next steps toward launch
Course Information
- Duration: 1.5 Months
- Fee: ₹12,500
- Mode: Online, offline, or hybrid
- Payment: Full payment or installment
- Certificate: AELP Experiential Skill Certificate, issued by SANDILYAS ACADEMY PRIVATE LIMITED
- Eligibility: Minimum 12th pass or equivalent
How to Join
- Apply online
- Counselling
- Registration
- Fee payment
- Batch confirmation